191 terms across 13 categories
Suffix meaning "involuntarily held back by [X]." Attached to any trait to indicate it's the primary factor preventing romantic success. Examples: heightcel, framecel, ethniccel, mentalcel.
Suffix meaning "to maximize [X]." Can be attached to virtually anything to indicate intense pursuit of improvement in that area.
Suffix meaning "to dominate someone specifically in [X]." Allows precise description of which trait is being dominated. Examples: heightmog, jawmog, framemog.
Suffix meaning "a fundamental truth or realization about [X]." Denotes an awakening to a previously unrecognized reality.
The theory that the top 20% of men receive attention from 80% of women in online dating. A core blackpill statistic (based on Pareto distribution applied to dating).
Brand name for isotretinoin — a powerful oral medication that permanently cures severe acne by shrinking oil glands. The nuclear option for acne.
The realization that aging degrades facial aesthetics — collagen loss, skin sagging, Norwooding. The understanding that youth is a finite resource.
The dominant male in a social group — characterized by physical attractiveness, confidence, and social proof. Often used interchangeably with Chad in casual contexts.
The process of successfully improving one's looks and moving up the attractiveness hierarchy. A glow-up with community-verified results.
The tendency for people to pair with partners of similar attractiveness level. A PSL 6 ends up with another PSL 6. The dating market's natural equilibrium.
The intangible quality of charisma, presence, or 'vibe' someone exudes. Measured in 'aura points' — gained through cool actions, lost through embarrassing ones.
Deliberately engaging in cool, mysterious, or high-status behaviors to accumulate 'aura points' — cultivating a perception of effortless excellence.
Someone whose primary dating disadvantage is baldness or severe hair loss. Hair loss is considered one of the biggest failos for young men.
Holding an opinion or taking an action that is controversial but perceived as truthful, courageous, or grounded in reality. The opposite of bluepilled.
The female equivalent of a normie — an average-looking woman. Not unattractive but not striking either. The female MTN.
A submissive, non-dominant male who defers to alphas. Often used to describe men who prioritize pleasing others over self-respect.
A man who compensates for lack of physical attractiveness by providing financial resources to a partner. The transactional relationship where money substitutes for looks.
The distance between the left and right gonion points (jaw angles). Wider bigonial width creates a more square, masculine jaw appearance.
Bimaxillary osteotomy — double jaw surgery that repositions both the upper (maxilla) and lower (mandible) jaws. The nuclear option for recessed faces.
The distance between the left and right zygomatic arches (cheekbones). Wider bizygomatic width contributes to a more masculine, dominant facial structure.
The belief system that genetics and bone structure are the primary determinants of attractiveness and life outcomes, and that these factors largely cannot be changed. The harsh, deterministic worldview.
Eyelid surgery — can reduce upper eyelid exposure, remove under-eye bags, or create a more hooded eye appearance. Key surgery for eye area improvement.
Deliberately gaining weight/water retention to fill out the face and appear more robust. The opposite strategy to getting lean — sometimes used by people with gaunt faces.
The mainstream, "comfortable" worldview that personality matters most, looks don't matter, and everyone is beautiful. Considered naive by the community.
The pseudoscientific practice of repeatedly striking facial bones (usually with a blunt object) in an attempt to stimulate bone remodeling and growth according to Wolff's Law.
Botulinum toxin injections used to reduce wrinkles, slim the face (masseter Botox), or lift the brow. A minimally invasive hardmaxxing staple.
The state of having consumed so much internet content that your vocabulary and thought patterns are permanently altered. When moglish becomes your first language.
The bony protrusion above the eye sockets. A prominent brow ridge is essential for hooded, deep-set eyes. One of the hardest features to surgically enhance.
An intensifier used to describe something harshly demoralizing, usually related to unfavorable genetics or blackpill truths. The community's favorite adjective.
Extremely protruding, bulging eyes with excessive scleral show. The worst form of prey eyes — often caused by shallow orbital sockets or thyroid conditions.
The angle of the eye measured from the inner corner (medial canthus) to the outer corner (lateral canthus). Positive canthal tilt (outer corner higher) is considered highly attractive and 'hunter-like.'
Surgery to alter the shape and angle of the eye by modifying the canthal tendons. Can create positive canthal tilt and a more almond-shaped eye.
Counter-Clockwise rotation of the maxillomandibular complex during jaw surgery. Shortens the midface, increases chin projection, and improves facial proportions. The holy grail movement in jaw surgery.
The pinnacle of male physical attractiveness (PSL 7+). A man with elite genetics: strong jaw, hunter eyes, height, and frame. The archetype that mogs everyone.
A man who is very attractive (PSL 6-7) but falls just short of full Chad status. Has most elite traits but with one or two minor flaws.
Francisco Lachowski — Brazilian model considered one of the most aesthetically perfect faces in lookism history. Often cited as proof that bone structure trumps all.
The forward projection and shape of the mentum. A strong, projected chin with adequate width is essential for a balanced profile. Weak chins are among the most common failos.
The collarbone. Clavicle length is the primary determinant of shoulder width and is entirely genetic — cannot be changed through exercise.
Skin free from acne, scarring, hyperpigmentation, and blemishes. A universal halo that can bump PSL by 0.5-1 point. The foundation of good facial aesthetics.
The protein that provides skin elasticity and firmness. Collagen loss with age causes sagging, wrinkles, and loss of facial volume. The biological clock of your face.
A vertically short middle third of the face, creating a more youthful, proportionate, and attractive appearance. One of the most sought-after traits in lookism.
Done for. Finished. Beyond saving. Used when someone's situation (looks, life, argument) is irredeemably bad.
A belief, action, or rationalization used to avoid confronting an uncomfortable truth about one's appearance or situation. Can also describe something ineffective or delusional.
A fictional substance one inhales to cope with harsh reality. Used to describe someone engaging in extreme levels of self-deception or denial.
Discoloration or hollowing under the eyes. Can be caused by genetics, poor sleep, thin skin, or weak infraorbital rim support. A common failo that adds years to perceived age.
Using a microneedling roller on the skin or scalp to stimulate collagen production and enhance absorption of topical treatments like minoxidil.
Dihydrotestosterone — the androgen hormone responsible for male pattern baldness. It miniaturizes hair follicles on the scalp while ironically promoting body and facial hair growth.
Hair loss that occurs evenly across the scalp rather than in a specific pattern. Harder to detect early but can be more devastating as there's no clear 'hairline' to save.
An extreme and absurd blackpill theory. Generally used to denote the most unhinged takes in the community.
A more potent DHT blocker than finasteride (brand name Avodart). Blocks both type I and type II 5-alpha reductase. The nuclear option for hair loss.
Someone who attributes their dating struggles primarily to their ethnicity and racial biases in the dating market.
The holistic assessment of the eye region including canthal tilt, eye shape, orbital rim support, brow ridge, IPD, upper eyelid exposure, and under-eye support. Widely considered the most important facial region.
The overall balance and proportion of facial features relative to each other. A face where all features complement each other without any single failo disrupting the whole.
The division of the face into three equal sections: upper (hairline to brow), middle (brow to nose base), and lower (nose base to chin). Ideal proportions have roughly equal thirds.
The opposite of a halo — a negative trait so prominent that it drags down the perception of all other traits. A single flaw that ruins an otherwise good face.
Injectable hyaluronic acid or other substances used to add volume to the face — cheeks, chin, jawline, under-eyes, or lips. Temporary but popular hardmaxxing option.
A DHT-blocking medication (brand name Propecia) used to slow or stop male pattern hair loss. The first-line pharmaceutical defense against Norwooding.
Overall skeletal structure and body proportions — shoulder width, ribcage size, hip width, wrist circumference. A wide frame is a massive halo; a narrow frame is a significant failo.
Someone held back by a narrow, weak skeletal frame — narrow shoulders, thin wrists, small ribcage — despite potentially good facial genetics.
Maximizing skeletal frame width and muscularity — focusing on shoulder-to-waist ratio, clavicle width, and overall body structure through training and posture.
Deliberately using angles, lighting, filters, or camera tricks to appear more attractive in photos than in real life.
Facial Width-to-Height Ratio. Measured as bizygomatic width divided by upper face height. Higher fWHR (~2.0+) is associated with perceived dominance, masculinity, and attractiveness.
David Gandy — British model known for his extremely masculine, chiseled jaw and classic good looks. Often cited as the ideal for lower third aesthetics.
Short for genioplasty — chin surgery that repositions or reshapes the chin bone. Often combined with jaw surgery for maximum lower-third improvement.
Relocating to a different country or region where your physical traits are more valued, your purchasing power is higher, or the dating market is more favorable.
A hyperbolic, almost mythical level of male attractiveness. Originally referred to Ernest Khalimov (the meme), now used for anyone with absurdly elite genetics.
An extreme mogger — someone so genetically elite they make even attractive people look mid by comparison. The final boss of physical dominance.
A dramatic improvement in appearance over time, often through puberty, looksmaxxing, or lifestyle changes. The normie term for ascension.
The angle of the jaw at the point where the mandible meets the ramus. A sharp, low gonial angle (~120° or less) creates a defined, square jawline.
A mindset focused on relentless self-improvement and hustle. Often used semi-ironically as 'sigma grindset' but also genuinely in looksmaxxing contexts.
An exclamation used when seeing an attractive person (originally specifically referencing a large behind). Derived from "god damn."
Maximizing one's physique through intense, dedicated gym training. Focuses on building muscle, reducing body fat, and improving frame.
Surgical procedure (FUE or FUT) that moves hair follicles from the back of the head to balding areas. The definitive fix for Norwooding.
The edge of hair growth on the forehead. A mature, low hairline is considered a halo; a receding or high hairline is a significant failo that ages the face dramatically.
A positive trait that enhances the perception of all other traits. One strong feature that creates a 'halo effect,' making the entire face/person appear more attractive.
The cognitive bias where attractive people are perceived as more intelligent, trustworthy, competent, and likeable. The scientific foundation of the blackpill.
Surgical and medical self-improvement: rhinoplasty, jaw surgery, implants, Botox, fillers. Permanent, high-risk, high-reward methods of improving appearance.
Someone whose primary limiting factor in dating is their short stature, despite having an otherwise acceptable face.
Attempting to maximize height through any means — shoe lifts, insoles, posture correction, or in extreme cases, limb lengthening surgery.
The realization that height is one of the most important factors in male attractiveness, and that it cannot be changed without extreme surgery (limb lengthening).
Openly, obviously, without subtlety. The opposite of lowkey — used to emphasize something strongly.
A fictional substance representing irrational hope. Less delusional than copium but still based on unlikely outcomes.
High Tier Normie. Someone above average in looks (PSL 5-5.5) but not quite attractive enough to be a "Chad" or "Chadlite." The upper echelon of normal.
Deep-set, hooded eyes with positive canthal tilt and strong brow ridge. Associated with masculinity, dominance, and high attractiveness in males.
The tendency to seek a partner of higher status or attractiveness than oneself. In lookism, specifically the observation that women tend to 'date up' in terms of looks.
Silicone or PEEK (polyether ether ketone) custom implants placed on facial bones to enhance jaw, chin, cheekbone, or other areas. A popular hardmaxxing method.
Involuntary celibate — someone unable to find romantic or sexual partners despite wanting to. In lookism communities, specifically someone held back by their physical appearance.
The bony ridge beneath the eye socket. Good infraorbital rim support prevents under-eye hollows, dark circles, and the appearance of tiredness.
The genetic attachment points of muscles to bones. Determines muscle shape and peak aesthetics. Good insertions = better looking muscles regardless of size.
Indicator of Interest — a signal (verbal or body language) that someone is attracted to you. Eye contact, hair touching, proximity, laughing at everything you say.
Interpupillary Distance — the distance between the centers of the pupils. Wider IPD is generally considered more attractive and masculine.
A declaration that someone's situation (usually genetic or structural) is beyond repair. The ultimate blackpill verdict.
The visible contour of the lower jaw. Defined by mandible width, gonial angle, body fat percentage, and masseter muscle development. A sharp, defined jawline is a primary indicator of male attractiveness.
Just Be White theory — the controversial claim that being white provides a significant halo effect in global dating markets. A subset of the racepill.
Using humor and being the 'funny guy' as a compensatory strategy for lack of physical attractiveness. Often viewed as cope by blackpillers.
Australian model known for his striking, androgynous facial features and exceptional bone structure. Frequently debated as either the ultimate mogger or an example of prettyboy aesthetics.
Loss. Used to denote something negative, unfortunate, or embarrassing. Opposite of W.
Acronym for "Lay Down And Rot." The act of giving up entirely on self-improvement, accepting defeat in the looks hierarchy.
A type of maxillary (upper jaw) osteotomy named after René Le Fort. Le Fort I, II, and III refer to different levels of surgical cuts to reposition the midface.
Low body fat percentage, typically sub-15% where facial bone structure becomes visible. Being lean is considered essential for revealing your true PSL rating.
Something positive that gives hope and motivation to keep going. The opposite of ropefuel — content that inspires rather than demoralizes.
Limb Lengthening — extremely invasive surgery that breaks the leg bones and gradually separates them to stimulate new bone growth, adding 2-5 inches of height.
A call to focus intensely and commit to self-improvement. The motivational battle cry of the looksmaxxing community.
Discrimination or prejudice based on physical appearance. The systemic and interpersonal bias favoring attractive people in all areas of life — dating, career, social interactions.
A person of equivalent attractiveness level. Your looksmatch is someone at the same PSL rating as you — what assortative mating would naturally pair you with.
The systematic practice of maximizing one's physical appearance through any means available — skincare, gym, surgery, grooming, or lifestyle changes.
The bottom section of the face from nose base to chin. Encompasses the jaw, chin, lips, and mentolabial fold. A strong lower third is the hallmark of masculine attractiveness.
Somewhat, kind of, secretly. Used to soften a statement or admit something without fully committing to it.
Low Tier Normie. Below average in appearance (PSL 3.5-4.5) but not severely unattractive. The lower end of passable.
The lower jawbone. Its size, shape, projection, and angularity are among the most critical factors in male facial aesthetics.
A short man, typically under 5'8" (173cm). Height is considered one of the most important factors in male attractiveness, making this a significant disadvantage.
The jaw muscle responsible for chewing. Hypertrophied masseters create a wider, more angular jawline — achievable through chewing exercises or mastic gum.
A resin from the mastic tree chewed to hypertrophy the masseter muscles, creating a wider, more angular jawline. The go-to jawline exercise tool.
The upper jawbone. Forward growth of the maxilla (maxillary projection) is essential for good midface aesthetics, under-eye support, and overall facial harmony.
Someone who is celibate not due to looks but due to mental health issues, social anxiety, or poor social skills. Often used to differentiate from truecels.
The practice of maintaining proper tongue posture (tongue pressed against the roof of the mouth) to allegedly improve jawline definition and facial structure over time.
The proportional length of the middle third of the face (from brow to nose base). A compact (short) midface is universally considered more attractive.
A topical medication (brand name Rogaine) that stimulates hair growth by increasing blood flow to hair follicles. Often used in combination with finasteride.
Short for 'admiring' — to look at someone with admiration or attraction. Getting mired = receiving admiring looks from others.
To dominate or overshadow another person by being physically superior in one or more traits. The act of making someone look worse simply by being near them.
Content, images, or situations that demonstrate extreme mogging — used for motivation or demoralization depending on which side you're on.
Someone who effortlessly dominates others in physical appearance. A person whose presence alone diminishes the perceived attractiveness of those around them.
The act or state of dominating others through superior physical traits. Can be passive (just existing near someone) or active (deliberately standing next to someone to highlight the contrast).
The informal language and lexicon native to looksmaxxing communities, encompassing all -pill, -maxx, -mog, and -cel terminology. A portmanteau of "mog" and "English." The lingua franca of the looks-aware internet.
The realization that some people are so genetically gifted they effortlessly dominate everyone around them, and no amount of self-improvement can close that gap.
Maximizing wealth and income as a strategy to improve dating prospects and social status. The financial branch of statusmaxxing.
Mid Tier Normie. Average looking person (PSL 4.5-5). Neither ugly nor attractive — the statistical center of the bell curve.
The deepest point of the bridge of the nose where it meets the forehead. A well-defined nasion contributes to a good profile and nose aesthetics.
The lines running from each side of the nose to the corners of the mouth. Deep nasolabial folds add perceived age; shallow or absent ones look youthful.
A thick, muscular neck is a significant masculine halo — it makes the head look proportionate and adds to the overall impression of physical dominance. Often overlooked in looksmaxxing.
The realization that being a NEET (Not in Education, Employment, or Training) severely limits social opportunities and compounds the effects of poor looks.
A more extreme form of "it's over" — implying the person never had a chance to begin with due to genetics.
No lie, for real, genuinely. Used to emphasize truthfulness. 'Cap' means lie, so 'no cap' means no lie.
A person of average attractiveness and/or someone not aware of lookism theory. Can also describe mainstream, non-community perspectives.
The process of going bald according to the Norwood scale. Actively losing hair in the characteristic male pattern baldness progression.
Non-Player Character — someone who follows mainstream opinions without critical thinking about looks, genetics, or social dynamics. A person who runs on autopilot.
Neurotypical maxxing — improving social skills, charisma, and emotional intelligence to maximize interpersonal success. "Acting normal" as a strategy.
The Norwood scale — a classification system for male pattern baldness ranging from NW1 (full head of hair) to NW7 (only horseshoe pattern remaining). NW3+ is considered significant hair loss.
Sean O'Pry — American male model frequently cited as the gold standard of male facial aesthetics. Known for elite eye area, jawline, and overall facial harmony.
The S-shaped curve that runs from the cheekbone down to the midface, creating a smooth, youthful contour. Strong Ogee curves indicate high cheekbone projection and good facial fat distribution.
A man who revolves around an attractive woman, giving attention, favors, and emotional support in the vain hope of a romantic relationship. A satellite in her social orbit.
A branch of dentistry/orthodontics focused on guiding facial growth through proper oral posture, tongue positioning, and jaw development rather than traditional braces.
A formulaic phrase used as 'it's over for [X]cels' — declaring hopelessness for anyone with a specific disadvantage.
Widening the upper jaw (maxilla) using devices like MSE (Maxillary Skeletal Expander) or SARPE. Can improve breathing, facial width, and cheekbone projection.
A man who travels internationally to find more favorable dating markets, often to developing countries where his Western passport and income provide a significant advantage.
The observable physical characteristics of an individual — facial features, coloring, body type. Used to categorize ethnic and regional facial archetypes.
The vertical groove between the nose and upper lip. A short philtrum is considered attractive; a long philtrum elongates the midface and ages the appearance.
Round, wide, protruding eyes with negative canthal tilt and visible sclera. The opposite of hunter eyes — associated with fear, submission, and low attractiveness.
The "PUA Shutdown Looks" rating scale, ranging from 1-10 but practically 3-8. Unlike normie scales, a PSL 5 is genuinely average, PSL 6+ is above average, and PSL 7+ is model-tier. Extremely harsh by design.
A moderate position between blackpill and bluepill — acknowledging that looks matter significantly while believing self-improvement and personality can still make a difference.
The controversial observation that perceived attractiveness standards and dating market dynamics vary significantly by race and ethnicity.
The vertical branch of the mandible (jawbone) that extends upward toward the ear. A long, wide ramus contributes to a strong jaw and masculine face shape.
A request to the community for an honest PSL rating based on posted photos. The most nerve-wracking two words on any lookism forum.
Backward positioning of facial bones, particularly the maxilla or mandible. A recessed face lacks forward projection and appears flat or weak in profile.
The belief that self-improvement, social skills, and strategic behavior can overcome genetic shortcomings. More optimistic than blackpill but acknowledges harsh truths.
Short for rhinoplasty — nose job. One of the most common and impactful hardmaxxing procedures. Can dramatically improve facial harmony.
Charisma and charm specifically in the context of attracting romantic or sexual partners. Can be used as a verb ('to rizz someone up').
Slang for giving up entirely. An extreme expression of hopelessness. Used hyperbolically in most contexts.
Something so demoralizing or blackpilling that it makes one want to give up entirely. Content that intensifies despair about one's situation.
Visible white of the eye (sclera) below the iris. Indicates weak under-eye support or midface deficiency. A significant failo in lookism.
The proportion of shoulder width to waist width. A high ratio (broad shoulders, narrow waist) creates the V-taper shape considered ideal for masculine aesthetics.
A lone-wolf archetype who operates outside the traditional social hierarchy while still being high-value. The 'alpha who doesn't need the pack.'
Someone who does too much for a person they're attracted to, particularly when the attention is clearly not reciprocated. Excessive, unreciprocated devotion.
Originally from 'Skibidi Toilet' YouTube series. Now a general-purpose brainrot modifier meaning anything from 'cool' to 'cursed' depending on context. Peak internet brain decay.
Maximizing skin quality through tretinoin, sunscreen, moisturizers, chemical peels, microneedling, and other dermatological interventions.
To be highly successful in dating and attracting partners. Slayer = someone who consistently attracts high-quality partners.
Optimizing sleep quality and duration for maximum recovery, hormonal health, and facial appearance. Includes mouth taping, sleep position, and blue light avoidance.
Low-quality, mass-produced content — AI-generated images, recycled takes, or generic self-improvement advice with no substance.
Sexual Market Value — a person's overall desirability in the dating market, combining looks, status, money, personality, and other factors.
Non-surgical self-improvement: skincare, haircut, gym, grooming, fashion, posture, diet. Reversible, low-risk methods of improving appearance.
The female equivalent of Chad — a woman at the top of the attractiveness hierarchy with ideal facial and body features.
A woman who is very attractive but not quite at Stacy level. The female equivalent of Chadlite.
Maximizing social status through career, wealth, fame, or social proof to compensate for or complement physical appearance.
The lowest tier on the PSL scale (PSL 1-3). Someone with severe facial flaws that make them extremely unattractive by conventional standards.
UV protection considered the single most important anti-aging skincare product. Prevents photoaging, hyperpigmentation, and collagen breakdown. Non-negotiable in skinmaxxing.
The brow ridge — the bony prominence above the eye sockets. A pronounced supraorbital ridge creates hooding over the eyes, contributing to the 'hunter eyes' aesthetic.
Suspicious, questionable, or dubious. Used when something seems frauded, exaggerated, or not as it appears.
Hair loss at the temples, creating an M-shaped hairline. The first visible sign of Norwooding for most men.
The point at which aging significantly reduces someone's attractiveness and dating market value. For women, commonly said to be late 20s-early 30s; for men, when Norwooding begins.
A prescription retinoid (vitamin A derivative) considered the gold standard for skin improvement. Increases cell turnover, reduces acne, prevents aging, and improves skin texture.
A person who is genuinely, objectively unattractive to the point that no amount of self-improvement could lead to romantic success. The most extreme incel classification.
A tier above standard mogger but below gigamogger. Someone who mogs decisively and consistently in most social situations.
Visible skin between the eyelash line and the brow/hood. Minimal UEE (hooded eyes) is considered masculine and attractive; excessive UEE makes eyes look tired and aged.
A body shape where the shoulders are significantly wider than the waist, creating a V-shaped torso. The ideal masculine body silhouette.
Voluntary celibate — someone who could attract partners but chooses not to. Often used to accuse others of not being truly incel.
Win. Used to denote something positive, successful, or praiseworthy. Opposite of L.
Used to express agreement with a true or blackpilled statement. 'Water is wet' — meaning the observation is obviously, undeniably true.
Optimistic outlook that acknowledges lookism but believes in the possibility of ascension through effort, surgery, or self-improvement.
Someone with very small wrists, indicating a narrow skeletal frame. Wrist circumference is used as a proxy for overall frame size.
The cheekbone arch — the bony bridge connecting the cheekbone to the temporal bone. High, wide zygomatic arches create prominent cheekbones.
Aziz Shavershian — Australian bodybuilder and internet personality who became the patron saint of gym culture and aesthetic self-improvement. His transformation from skinny kid to shredded icon is the ultimate ascension story.